Scenes from the Alluzience® launch in Frankfurt

Challenge

As a global market leader in dermatology, Galderma has been established in aesthetics for several years and is known for its innovate strength. By developing the world’s first liquid and ready-to-use botulinum toxin preparation, our client heralded a completely new era and wanted to celebrate it with a splash.

Creative Idea

A big live show at the Thurn and Taxis Palace in Frankfurt signalled the start of a whole succession of special activities. A series of lectures by top-ranking professionals was rounded off with a live talk by Franziska van Almsick, who is famous for her speed in the watery element. The whole show was held in a visually and audibly simulated underwater world. The concluding gala dinner was designed to encourage lively conversations with medical professionals.

Impact

The audience showed huge enthusiasm and embraced the Liquid Feeling of the event from the outset, confirming our client’s motivation fully. They identified immediately with the product. Demand grew very swiftly from the start, and meeting it became a major challenge.