Alluzience® Digital Launch

Challenge

The restrictions of the pandemic made it obvious that a digital launch event for Alluzience® would be needed to accompany the face-to-face event.

Creative Idea

We wanted to create a kind of television programme featuring presenters, high-calibre speakers and live broadcasts. The idea was to stream it live from a television studio on the date of the launch.

Impact

The live broadcast concept succeeded in inspiring doctors who still had reservations about face-to-face events at the time of the launch. The digital launch therefore made an important contribution to the successful market launch of Alluzience®.