Germany’s second Basketball Bundesliga Pro-B is a highly ambitious segment in sporting terms, but one which unfortunately attracts only small numbers of spectators and advertising contacts. Despite this, the challenge was to develop a forward-looking new positioning which would win new sponsors for the team’s future promotion to the top German leagues.
The secret of the rebranding we developed was that it provides a basis with which the people of Düsseldorf can identify. Dunkin’ D-Town was designed to appeal to basketball enthusiasts, but above all to potential sponsors – companies based in Düsseldorf.
The rebranding went down brilliantly with Düsseldorfers and Düsseldorf companies. Leads were opened up to numerous sponsors – then the pandemic struck. But everyone is eagerly waiting to see what will happen next.
ART Giants Düsseldorf
Branding, Visual Identity & Production