Reinhold Messner – Endorser campaign for the EPAL Euro pallet

Challenge

In order to strongly promote the EPAL Euro pallet and its established exchange system, the client wanted to find an endorser who could be incorporated into Euro pallet’s overall communication.

Creative Idea

Reinhold Messner. No other personality combines as many of EPAL Euro pallet’s attributes. Reinhold Messner stands for ecological thinking, durability, quality and social responsibility. He is an endorser who can be used in any channel – B2B or B2C.

Impact

By integrating Reinhold Messner into the overall communication, people’s awareness of the good-old EPAL wooden pallet was boosted considerably. And with increased awareness, sales figures rose steadily and significantly.