Sculptra® Relaunch

Challenge

The relaunch of the Sculptra® biostimulator was an important milestone for our client in the renewal of its aesthetics portfolio. Accordingly, a cross-media campaign had to be launched for the renewal.

Creative Idea

The informative print materials for physicians and patients were extensively renewed. These were supported by coordinated social media postings.

Impact

The relaunch of Sculptra® was a complete success. The new design and updated materials earned positive feedback across the board and led to the further establishment of the brand.