EPAL Euro pallet is the almost invisible backbone of international logistics chains. Many supermarket shelves would be empty without the EPAL Euro pallet. Furthermore, wood, as a carbon-neutral natural raw material, is ideal for taking ecological responsibility.
We deployed a large-scale, “reverential” image campaign to highlight how important the EPAL Euro pallet is to all of us in an ecological context.
Running the campaign in popular logistics publications further improved the image of EPAL Euro pallet. People were made more aware of its importance, which helped to win back former customers.
Branding, Visual Identity & Production